"Calm" Is Dead. Good.
Samsung built an entire Milan Design Week exhibition around emotion and never once said "calm." The label has died. What replaced it is more interesting.
May 16, 2026
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Samsung built an entire Milan Design Week exhibition around emotion and never once said "calm." The label has died. What replaced it is more interesting.
The thesis behind Gentle Future. Five design principles for the shift from tools that do more to objects that know when to stop.